Quiet Luxury
Coinciding with the polished preppy aesthetic is quiet luxury, which is all about wearing pieces that look and feel super expensive but aren’t blazingly so. Think perfect tailoring and high-quality materials versus blingy branding. Also referred to as “old money style,” you can also dive into this 2024 fashion trend with accessories like bags, jewelry, and shoes.
2. Grandpa Chic
It’s officially time to bid adieu to coastal grandma and instead usher in a new icon: eclectic grandpa. “Think retro streetwear, chic cardigans and customized clothing,” says Sydney Stanback, the global trends and insights lead for Pinterest. She says search terms like “grandpa style” and “eclectic clothing style” are surging +60% and +130% respectively.
3. Volume & Shapes
In place of the ultra tight skinny jean and cropped jacket, 2024 fashion is all about experimenting with volume, length, and shape. You can expect exaggerated lengths to show up on all types of apparel, with long dresses, oversized long-line jackets, and even drop-waist dresses becoming mainstream again.
“Wide leg denim has given way to more tailored bottoms, which come in flowing fabrics such as cupro, gaberdine, even sateen for some shine,” English says. “Pair these back to a matching blazer for a head to toe ensemble.”
4. Jelly Fashion
Nods to ‘90s fashion continues its stronghold as we venture well into 2024, with jelly accessories enjoying a notable resurgence. “In 2024, every aspect of our lives will be inspired by our favorite invertebrate,” Stanback says. “Gen Z and Millennials are driving this squishy aesthetic, and incorporating it into their style by searching for things like ‘jellyfish hat’ and ‘jellyfish haircut.” Also very in: jelly shoes.